To make better fashion, we are here to challenge the status quo.
In a world where fashion moves fast, we take our time. Every GINLEE piece is designed with purpose—crafted to last, to flatter, and to move with you through every season of life. To us, good design is both beautiful and functional. It’s not about trends, but about balance, wearability, and quiet confidence.
Founded in 2011 by Gin Lee and Tamir Niv, GINLEE blends together fashion and industrial design, merging techniques to shape garments that are sculptural yet wearable, bold yet understated. Each detail is considered, every fold intentional. Inspired by geometry, nature, and fleeting moments of light and shadow, our creations celebrate the natural beauty found in everyday life.
GINLEE is a continuing exploration—
of materials, textiles, and techniques; beauty and movement; of our selves and our role in the world around us. Why must things stay the way they are? Through our work, we re-examine the status quo, push boundaries, and always seek the better way.
We articulate our work through craftsmanship that is thoughtful and innovative, a deliberate creative process that makes to last. Timeless, organic, and unforgettable, we design apparel and experiences that embody the conviction of art: the confidence to stand for ideas and ideals, the power to influence how people think, move, and live.