South China Morning Post | Singapore online fashion festival The Front Row to give smaller local brands a digital boost

South China Morning Post | Singapore online fashion festival The Front Row to give smaller local brands a digital boost

The Front Row, which will run from August 20 to 29, will feature a range of virtual fashion shows and presentations in the form of motion editorials, short fashion films and animations, and interactive workshops.

For instance, Ginlee Studio has recently introduced an order-on-demand initiative to enable it to better monitor demand and reduce unnecessary waste. “This is a good chance to shake the current model in which fast-fashion brands operate and it will go on to not only benefit us but also the environment,” says co-founder and designer Gin Lee.

 

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