FEMALE | #SupportLocal: Our Directory Of Singapore Fashion Brands To Know
Hit this up for: Colourful and statement-making pleated dresses.
Who’s behind it: Founded in 2011, the womenswear label helmed by husband and wife duo – Singaporean Central Saint Martins graduate Gin Lee and Israeli industrial designer Tamir Niv. Prior to setting up the brand, Lee racked up experience at fashion house Karen Millen and Hong Kong-based supply chain, Li & Fung.
What: Though Gin Lee’s designs do veer on the side of minimalist, the brand has upped the ante with its signature pleating technique – the duo attributes this to their eye for 3D detailing – as well as its affinity for colour. The result is a mix of draped dresses, pleated skirts, and lightweight blouses that have found a middle ground between structured and relaxed – a combination that makes the label’s offerings true day-to-night outfit contenders.
What’s next: In a bid to curb waste, Gin Lee has most recently launched an ‘order on demand’ purchasing system which allows the label to utilise an accurate amount of resources. Customers who choose to buy items from the brand through their OOD system will receive a 15 per cent discount.
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